Tap into a booming audience of frequent travellers.
Discover Accessible Accommodation. Find out how you can access a booming audience of frequent travellers.
Accessible Accommodation: the experts in bringing guests from the fastest-growing travel sector to your accommodation or service. NSW Tourism/ Travel Weekly Award finalists. Accessible Accommodation has established itself as a leader in accessible tourism, with over 21,000 loyal and actively engaged subscribers & followers. Over 48,000 website page views a month.
1/ The fastest-growing travel sector in your own back yard.
According to Forbes Magazine, “One annual report from Return on Investment compares the emerging market of people with disabilities to the size of China. That’s an estimated 1.3 billion people with disabilities, many of them Baby Boomers who control a larger share of wealth than any previous generation19% of the Australian population have a disability and account for over 11% of the total tourism revenue in Australia. Travel local is the catchphrase for 2021. More info HERE and HERE.
2/ NDIS funds up to 28 days allowance for accommodation.
With the NDIS introduction, people with a disability have improved disposable income to spend on travel and leisure. Many participants have the option of up to 28 days allowance for respite and short-term accommodation too. More info HERE.
3/ Mid-term accommodation.
We work with NDIS participants book mid-term accommodation of between 3 weeks and 6 months. For example:
If they have a newly acquired disability and are having their homes modified.
A bridge between permanent accommodation that is under construction. Royal Commission stats: 28,000 specialist disability accommodation is required in Australia. More info HERE.
Repeat hospital & rehab visits.
4/ Baby Boomers & convenience.
Whilst Baby Boomers account for just 25 per cent of the Australian population, they hold 53 per cent of the nation’s wealth. Whilst the do not consider themselves to have a disability, Baby Boomers use our website for convenience. Level access, step-free showers. More info HERE.
5/ The largest, most comprehensive website for people with disabilities seeking accommodation.
Our website page views are consistently well over 48,000 a month. On average 4.8 page views a session and a 4% bounce rate. Our bookings increased by up to 70% since introducing a booking platform. They like what they see and the ease with which they can book.
6/ Active social media expertise
We’re continuing to build a cult following of over 21,000 Aussies who need Accessible Accommodation (Short To Mid Term, Respite or holiday accommodation) & services, and actively engage with us. You can tap into this fast-growing community.
7/ Repeat customers and more positive reviews
Travellers with a disability who require Accessible Accommodation spend far more time researching to determine is the place is right for them. Our point of difference is the level of detail we go to. If “what you see is exactly what you get”, there is an increased chance of an awesome experience, and therefore a fantastic review.
We have found that guests requiring accessibility are 5 times more likely to re-book with us and return again and again. They are generally risk-averse and feel more secure returning to what they are familiar with.
You have two options:
1. Integrate into our Booking Platform whereby a % commission is taken per booking.
2. Your property (or service) is listed for a low yearly fee.
You can choose to purchase advertising packages at any time when you want that additional boost to your business. (We curate the content for you). More info on our ad packages HERE.
Because everyone’s needs differ, our comprehensive FAQ for each listing helps answer guests unique needs. To help make it simple, we have also categorised the differing needs of people to help make it easily identifiable. They are: Assisted Walking, Independent Wheelchair User and Assisted Wheelchair User. We classify each property or service based on the information you provide and use the icons below to clearly identify the level of accessibility of your property/service.
Kerry and Grant Williams are the people behind Accessible Accommodation. They have family members that frequently require accessible accommodation and also own a holiday rental. They’ve seen both sides of the importance of good information for people with disabilities, from the perspective of people needing accessible accommodation, and for people owning and managing accommodation that may or may not be accessible. They spent considerable time researching with focus groups and talking to guests who require varying levels of accessibility.
Kerry, is a specialist in Digital Marketing, with broad social media expertise. Grant, is an IT and Human Factors specialist. Accessible Accommodation employs staff who have a disability. They understand their target market.
Accessible Accommodation offers tech-savvy support and intimate knowledge of digital marketing, and experience managing an accessible holiday rental, as well as travelling with a disability. These attributes are vital in today’s tourism climate. We have also launched Accessible Experiences (link HERE).